Facebook Reviews are a powerful tool, and can be used to engage existing customers as well as drive new customer conversions. In fact, 80% of consumers say they are more likely to trust a business if it has positive Facebook Reviews. Facebook Reviews represent one more opportunity for you to reach your customer base. And the best part is they're 100% free!
The easiest way to generate reviews for your business is to ask. Here are a few tips you can use to incorporate Facebook Review requests into your sales process.
Make it Easy for the Customer
The good news is that people actually prefer to leave reviews on Facebook vs. Yelp or Google, since they're often already on the platform frequently. Have your Facebook Page Name and URL handy for your Reps to direct customers to, so they know exactly where to go. Your Boost Elevate Landing Page is a great resource for referring customers to your Facebook Business page.
Offer an Incentive
A special offer or discount is one of the easiest ways to incentivize customers to leave reviews on your page. After each transaction, ask the customer to leave a review in exchange for a $5 Off coupon they can use next time they come in. This strategy can also increase customer loyalty and bill payment traffic.
Run a Contest
Promote a Contest in your store that customers can enter by posting a review on your Facebook page. Announce the winner via Facebook and have them come into the store to claim their prize.
Reward your Employees
Drive quality reviews by asking customers to include the name of the Sales Rep they worked with. Reward employees that receive positive reviews with cash bonuses, prizes, and praise. Incorporating customer reviews into your sales flow and training programs will encourage employees to actively drive engagement with customers, both in and out of store.
Utilize In-Store Signage
Feature your Facebook Page Name, URL, and/or QR Code prominently near your sales counter, to make it easier for customers to access you page. Signage will also serve as a reminder for Sales Reps to mention your Page to customers during checkout.
See What Works for You
Make a plan to test out a different strategy each month, then track its impact on your Page reviews. Once you've identified the approach that works best for you, you can sit back, relax, and let your customers do the marketing for you 😊
Questions about Review Generation?
Reach out today to speak with one of our dedicated team members about how Boost Elevate Social can help drive your business.
Phone: 877-839-8777
Email: social@boostelevate.com