Looking to build your online brand presence but not sure where to start? Check out these best practices from the Boost Elevate Social team.

5 Tips for Building your Brand on Facebook

1. Promote your Page Offline

Did you know that every Facebook Business Page has a unique QR code? This relatively new feature from Facebook makes it easier than ever to direct customers to your page. Simply download your QR code,

Facebook allows you to communicate your offers to hundreds, even thousands of potential or existing customers a day. Through strategic posting and customer service, you can nudge these customers through the sales funnel and into your store. Once they've converted, you can use your Social Media presence to keep customers engaged through reviews, recommendations, and loyalty programs.
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Once your Page is live, you can add it to your Boost Elevate Landing Page by following these steps. 

You can use Facebook Ads to communicate National Promotions, Contests, Store Events and Store Offers. Paid Ads help you push this messaging towards specific users or groups of users. These users or groups are also known as your Target Audience, who are more likely to take action as a result of seeing your ad. You can create a custom Target Audience based on a variety of demographic data, including Age, Sex, Location, Interests, Language, and Lifestyle factors.

Once you've decided who you want to reach with your offer, it's time to post your Ad. Ad Posts can include Text, Images, Videos, Products, Offers, etc. that are built specifically for businesses. In order to make your Ad more appealing to customers, you'll want to include some type of imagery. If your post is promoting a National Offer, Boost Mobile's Ad Builder site is a great place to start for sourcing ad images.

A good Ad Post will include a value proposition, or offer, and a direct Call to Action that you want the person viewing your ad to take. Here are a few examples of effective Calls to Action:

Your Call to Action should drive urgency, but shouldn't be too demanding or difficult for the customer to complete. For example, it's a relatively simple ask for a customer to "Like" your page to enter to win a contest or redeem a special offer. Although, having them fill out an Entry Form with their information would require much more effort on their part. If your Ad Posts are not generating results, chances are your Call to Action is unclear or unpersuasive.

Users who are shown your Ad have the option to engage with your post through Likes/Reactions, Comments, Messages, Tags, and Shares. Every engagement is an opportunity to sell, whether it's qualifying new customers, upselling existing customers, or resolving complaints from loyal customers.

Studies show that 57% of consumers say Social Media influences their shopping behavior. This explains why nearly one-third of Facebook users engage with brands on a regular basis. 

Try to think of your Facebook Page as a virtual Sales Floor, taking care to address each customer's specific needs. Good online customer service can go a long way. In fact, 71% of consumers who say they've had a good social media service experience with a brand, say they are also more likely to recommend it to others. This mindset will help you effectively drive customers through the sales funnel, from Awareness to Interest to Decision to taking Action by visiting your store.

If you've ever recommended a product or company, or complained about it to a friend, you've seen the power that Word-of Mouth marketing can have on a brand.

Facebook Reviews help to lift customer voices up and provide an opportunity for brands. They can maximize the power of positive recommendations, while minimizing the impact of negative complaints. As Page owner, you'll be notified every time a customer leaves a review, keeping you in the loop as to how your customers are feeling. You can incentivize customers who visit your store to leave reviews on your Page through contests, store discounts, or freebies.

Review Generation can also be an effective tool for monitoring employee performance. Negative reviews can help managers identify training gaps that may impact the customer experience, and provide a channel for resolution outside of the store. Positive reviews contribute to a sense of employee pride. They can also be used in combination with performance reviews and a strategic compensation structure, to support excellent customer service.

Check out this article for more tips on generating Facebook reviews.

Boost Elevate Social offers fully-managed, customized Facebook strategies for Boost Mobile Dealers. Learn more here.

Phone: 877-839-8777
Email: social@boostelevate.com