Ever wonder where your Elevate Marketing email lists come from or why your send lists seem low? Here's everything you need to know to build a quality list of customer email addresses.

Where do the lists come from?
Boost Elevate Marketing pulls your customer lists straight from your locations' activations. Anytime your representatives enter information for a new device activation, this will add another customer to your list. When you enter your SFID within Elevate Marketing, you are making a connection between your store's customers and the system. That's why entering a correct SFID is so important! Tip: If you're constantly seeing a list of zero while setting up emails, your SFID may be incorrect. You can check and update it in Manage>Locations.

How does Elevate Marketing send an email campaign?
Elevate Marketing pulls in your customers' email addresses when you send an email campaign. From there, it scrubs the list for any invalid email addresses, have been sent two communications for the month already, and have been previously unsubscribed, then sends it to the final list depending on the audience filters in the campaign. After your campaign is sent, you will receive a report on how many customers were sent your email.

How can I improve my send list?
It all starts at the register! Because Elevate Marketing pulls email addresses straight from your store's activations, it is important that your sales associates are entering correct & valid email addresses at the point of sale. Otherwise, you are wasting your emails, and we don't want you doing that! It also involves an effective email, SMS, and calling strategy. Utilize the Homepage Dashboard to discover your most loyal customers or determine which devices are more popular can influence better decisions regarding calling and marketing. Better calls, emails, and SMS lead to fewer DNC requests by your customers and a strong customer list.

Why does my customer list/potential reach look less when scheduling a campaign?

When setting up an email or SMS campaign, the list size is what we call Adjusted Potential Reach. This calculates approximately how many customers will be potentially reached, based on how many customers have already received two communications for the month and the audience filters placed on the campaign. You can see what audience filters are placed on a campaign by looking below the description after selecting add this promotion. Your list size will refresh at the beginning of every month, allowing you to reach your complete list again.

Where can I track my customer list/potential reach?

Your Potential Reach is the total amount of your location’s customers that can be reached with Elevate Marketing. It can be tracked on the Potential Reach report and the Homepage Dashboard’s top widgets by percentage across all or individual locations. Click here to read more about this report and the other areas you will find Potential Reach.

What affects my customer list/potential reach size?

Your customer list is based on two things: How often your customers request to be put on the Do-Not-Contact (DNC) list and how well your location representatives collect customer information. If you don’t have a monthly campaign strategy or Outbound Calling plan in place, this may cause more customers to unsubscribe from your emails or be removed from your calling lists. On the other hand, if you’re not collecting valid email addresses at activation, your list of customers to email will be small.

Have additional questions about your email list? Send us an email at marketingsupport@boostelevate.com