We like providing you a lot of campaign options, but understand this can feel overwhelming if you're trying to quickly schedule the best campaigns for your store each month.
Here's a quick guide on how to choose your campaigns wisely.
Be strategic
With Elevate Marketing, you have 2 opportunities to reach each of your customers each month. With this in mind, sending 2-3 strategic campaigns works best. An easy strategy is choosing one campaign to send early in the month, and one to send later in the month, but if you're looking to get more precise, check out our strategy guide.
Consider your store's goals
Keep in mind your goals for the month. If gross adds is a focus, Add A Line campaigns are a great choice. If you're struggling with 2MR, the Welcome New Customers campaign can help. If you simply want to drive traffic in the door, seek out a great accessory offer.
Think about timing
We try to space out campaigns so they span over weekdays and weekends so you can choose the best timing for your store. If you want to double down on SSI days or long weekends, send on the days leading up to them. If you'd rather drive traffic on slow mid-week days, send eye-catching accessory campaigns to get the door swinging!
Hopefully, these tips will make choosing your monthly campaigns a breeze. Now it's time for Part 3, where we show you how to schedule your campaigns: